"If a doctor, lawyer, or dentist had 40 people in his office at one time, all of whom had different needs, and some of whom didn't want to be there and were causing trouble, and the doctor, lawyer, or dentist, without assistance, had to treat them all with professional excellence for nine months, then he might have some conception of the classroom teacher's job." -- Donald D.Quinn

Monday, 7 November 2016
THE ART OF ADVERTISING (4º)
SOME USEFUL DEFINITIONS :
Fundraise : Raise money for a cause or project.
Auction: The public sale of something to the highest bidder.
Sponsorship: The act of sponsoring.
Product placement: We are not always aware that we are being sold a product ( as when products are placed in films).
Eye-catcher : Something that particularly attracts your attention.
Jingle: Catchy tune with rhyme used to promote a product.
FUNDRAISING AUCTION : volunteer, volunteering, bidder, bid, inform, exaggerate, claim, appeal, charity, expect, expectations, recommend, advertise, skills, promote, auction, convince, broadcast, join in, appear on TV.
FUNDRAISING IDEAS : bake sale, garage sales, sell books, play a football match, sports competition, got talent programme, healthy breakfasts corner ......
FORMS OF ADVERTISING : Billboard, flyer, classified ads, trailer, promotion, sponsorship, TV commercial, radio spot, endorsement, product placement.
USEFUL ADJECTIVES : Witty, humorous, memorable, persuasive, word-of-mouth advertising, guaranteed , high /top quality,
THE ART OF ADVERTISING : catchy phrase, campaign, target, date back to, claim, persuade, pop-up adverts, ads, eye-catcher, prime time, brand awareness, appeal, to be in the spotlight, billboard, jingle.